OSWAAL BOOKS


Reporting To: Senior Management / CEO / Directors
Team Size: Cross-functional (Marketing, Product, Sales, Operations, Editorial – direct & dotted)

About Us

Oswaal Books is one of India’s leading educational publishing houses, creating trusted and innovative learning resources that empower students and educators nationwide.
We are now looking for a D2C Growth & Business Head to lead our premium early-learning and children’s publishing imprint and drive the next phase of growth.

Role Summary

This is a full P&L ownership role, responsible for:
  • Revenue growth
  • Profitability
  • Brand building
  • Product innovation
  • Team leadership
across D2C, marketplaces, offline retail, exports, and strategic partnerships.
The role demands a builder’s mindset—someone who can scale a business, not just manage operations.

Key Responsibilities

1. P&L Ownership & Business Strategy

  • Own end-to-end P&L for Lil Legends, including:
    • Revenue targets
    • Gross margins
    • Marketing spends (ROAS / ACOS discipline)
    • Inventory planning & working capital
  • Build annual and quarterly business plans with clear growth levers
  • Drive profitability through pricing, cost optimization, product mix, and channel strategy
  • Present performance reviews and strategic plans to senior leadership

2. D2C Growth (Shopify / Website)

  • Own the D2C business end-to-end
  • Scale new user acquisition via:
    • Meta, Google, and influencer-led performance campaigns
  • Improve:
    • Conversion Rate (CRO)
    • Average Order Value (AOV)
    • Repeat purchase rate
  • Drive retention through:
    • Email, WhatsApp, loyalty programs, referrals, bundles, and subscriptions
  • Own:
    • Website UX/UI roadmap
    • Funnel performance
    • Tech integrations (payments, CRM, analytics)
  • Ensure D2C remains a profitable and scalable channel, not just a vanity metric

3. Marketplaces (Amazon & Others)

  • Own Amazon P&L and growth strategy
  • Drive:
    • Category leadership in key early-learning segments
    • ACOS and TACOS discipline
    • Listing excellence (IDQ, A+, videos, storefronts)
  • Work closely with:
    • Advertising teams
    • Supply chain & inventory planners
  • Evaluate and scale other marketplaces (FirstCry, Flipkart, etc.) where relevant

4. Offline & Field Sales

  • Lead offline revenue across:
    • General Trade
    • Modern Trade
    • Exhibitions (World Book Fair, fairs, events)
    • Institutional / School sales (where applicable)
  • Build:
    • Distributor and FSE strategy
    • Incentive structures and sales targets
  • Ensure healthy control over:
    • Discounts
    • Credit cycles
    • Returns
  • Strengthen Lil Legends’ positioning as a premium brand in offline retail

5. Influencer Marketing & Brand Building

  • Own influencer strategy across:
    • Parenting creators
    • Educators
    • Doctors / child experts
  • Balance:
    • Performance-led influencer campaigns
    • Brand-led storytelling collaborations
  • Build long-term creator partnerships instead of one-off campaigns
  • Drive brand narratives aligned with:
    • Early-learning philosophy
    • Parenting insights
    • IP-led storytelling

6. Product Strategy & Publishing Roadmap

  • Own the product and publishing roadmap, including:
    • New launches
    • Series development
    • IP creation
  • Ensure products are:
    • Market-led
    • Curriculum-aligned (NEP / NCF)
    • Clearly differentiated from competitors
  • Work closely with:
    • Editorial
    • Design
    • Production teams
  • Balance:
    • Commercial titles
    • Brand-building / thought-leadership titles

7. International Sourcing & Partnerships

  • Lead international publishing partnerships and imports
Own:
    • Commercial negotiations
    • Pricing and margin structures
    • India-market adaptation
Explore:
    • New licensing opportunities
    • Co-editions
    • Strategic IP collaborations

8. Cross-Functional Leadership

  • Act as the single-point owner for Lil Legends across:
    • Marketing
    • Editorial
    • Sales
    • Operations
    • Finance
  • Build:
    • Clear processes
    • Accountability frameworks
    • Performance metrics
  • Mentor and develop leadership talent within the Business Unit

Candidate Profile

  • 5-12 years of experience in publishing, D2C, consumer brands, edtech, or media
  • Mandatory prior P&L ownership
  • Strong understanding of:
    • Performance marketing
    • Marketplaces (especially Amazon)
    • Offline sales dynamics
  • Comfortable with:
    • Numbers
    • Budgets
    • Decision-making under pressure
  • Experience in content, books, or education is a strong plus
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