Job Title: Amazon/Flipkart Ads Specialist
Experience: 2–5 years
Location: M.G Road, Agra
Job Type: Full-time
Job Description:
As an Amazon Advertising Specialist, you will be a key player in driving the success of our brand on the Amazon platform. This role requires a strategic thinker with a deep understanding of Amazon's advertising ecosystem and a proven track record of implementing effective campaigns. You will be responsible for maximizing visibility, optimizing conversion rates, and contributing to overall business growth through targeted and data-driven advertising efforts.
Roles and Responsibilities:
1. Strategy Development:
- Develop and execute comprehensive Amazon Advertising strategies aligned with business goals.
- Identify opportunities for growth and improvement in advertising performance.
2. Product Listing Optimization:
- Collaborate with product teams to optimize product listings for maximum visibility and conversion.
- Implement best practices for product titles, descriptions, and images.
3. Sponsored Products and Brands:
- Manage and optimize Sponsored Products and Brands campaigns to increase product visibility.
- Conduct regular keyword research and refine targeting strategies.
- Perform campaign bulk optimization and manage campaign changes efficiently at scale.
4. Advertising Analytics & AI Optimization:
- Utilize analytics tools to monitor and analyze campaign performance.
- Use AI tools to optimize campaigns, identify actionable insights, and improve campaign performance.
- Analyze campaign data to identify trends, opportunities, and areas for improvement.
- Provide insights and recommendations for continuous improvement.
5. Reporting & Insights:
- Prepare and analyze advertising reports, including Product Reports and Search Term Reports.
- Extract actionable insights from reports to improve targeting, bidding, budgets, and overall campaign performance.
6. Competitor Analysis:
- Stay informed about competitor activities on the Amazon platform.
- Develop strategies to maintain a competitive edge in the marketplace.
7. Budget Allocation:
- Manage advertising budgets effectively, ensuring optimal allocation for maximum impact.
- Monitor spending and adjust budgets based on performance trends.
8. Collaboration and Communication:
- Work closely with internal teams, including marketing, sales, and product development, to align advertising efforts with overall business objectives.
- Communicate effectively with external partners, agencies, and Amazon support.
Qualifications:
- Bachelor's degree in marketing, Business, or a related field.
- Minimum of 2–5 years of experience in managing Amazon Advertising campaigns.
- Proven success in driving sales and achieving advertising objectives.
- In-depth knowledge of Amazon Advertising tools and platforms.
- Proficient in data analysis and advertising reporting, including Product Reports and Search Term Reports.
- Strong knowledge of campaign bulk optimization and managing campaign changes at scale.
- Practical experience using AI tools for campaign optimization, data analysis, and extracting actionable insights.